Something interesting dropped in my inbox recently. A representative from Integrated Marketing Solutions Group (IMSG), a PR agency for Nike Singapore, has alerted me to Nike’s partnership with (RED)™.
The goal of (RED)™ is to eradicate HIV/AIDS from Africa, which anyone will admit, is a very daunting task. Not only has Nike pledged their support, but other corporations as well, such as Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks. A percentage of the products that bear the (RED)™ symbol goes to The Global Fund, which finances programs that supports the lives of people affected by HIV/AIDS in Africa. One can also make a direct contribution here.
Another way to contribute is to drop by the Nike Flagship Store at Wisma Atria any time you’re free and purchase a set of (Nike)RED laces for S$7. 100% profit from sales of (Nike)RED laces will be donated to the cause. This way, you do help in some small part and get yourself a new pair of spanking red laces too. Which would definitely look awesome on your boots (mine’s gathering dust).
Lace up. Save lives.
For more information, please visit the following links:
Full press release (download) & potentially viral video after the break.
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